Spear Greenfield
30-second Audio Ad
Background
Spear Greenfield is a personal injury law firm serving New Jersey and Pennsylvania.
Brief
The goal was to highlight Rand Spear’s accident lawyer services as part of the ‘Demand Rand’ awareness campaign. The client wanted the spot to be a play on Christmas, with a humorous tone.
Target Audience
Urban population. Age group 18 to 54 years.
script
VOICE DIRECTION:
Demanding, impatient.
VOICEOVER (FEMALE):
Put the yellow lights a little to the left. The left. The…
VOICEOVER (MALE):
Wo-oo-oaah!
SFX 0.50 SECONDS:
Crash and bang sounds, as in a man falling off a ladder.
VOICE DIRECTION:
Sheepish, apologetic.
VOICEOVER (FEMALE):
Oh, honey. I meant right.
VOICE DIRECTION:
Professional, assured.
ANNOUNCER (MALE):
Unfortunately, the holiday season is accident season.
But who do you call if you’re hurt or have a fall?
Spear Greenfield Personal Injury Attorneys, that’s who.
Service is free if you don’t win.
With Rand Spear, all naughty insurance companies get a lump of coal, and you might find a big cash settlement under your tree!
Call one eight hundred ninety legal.
Demand Rand, the accident lawyer.
Beavercreek Dumpster Service
30-second Audio Ad
Background
Beavercreek Dumpster Service is a dumpster rental service for residential and commercial customers in Beavercreek, Ohio.
Brief
The client requested a single voice script highlighting their offerings and if possible, incorporating their logo/mascot—a beaver. They mentioned a preference for dry humor.
Target Audience
Primarily men, listeners of older music from the ’60s to the ’90s. Age group 45 to 54 years.
script
VOICE DIRECTION:
Cartoonish beaver voice. Think Pepe Le Pew meets Bullwinkle. He speaks with a lot of passion, emphasizing every trash-related word.
CHARACTER - BEAVER:
I’m Beavercreek Dumpster Service, and I’m a trash-oholic.
I go where no dumpster rental goes for that sweet refuse.
I keep my rates low. I just want your rubbish—residential or commercial.
Everyday “gar-baj”? Yes. Commercial roofing? Indeed. Household junk? Always.
I’ve quite the stash of open-top dumpsters—twelve, fifteen, twenty, thirty yards.
Senior and military folks get ten percent off service since I love America like I love junk.
Call nine-three-seven, nine-oh-one, seven-eight-nine-six.
Beavercreek Dumpster Service.
Beardo
1-minute Video Ads
Background
Beardo is a men’s grooming brand based in Ahmedabad.
Target Audience
Primarily men in tier II and tier I cities. Primary age group 25 to 35 years.
Brand Film Brief
The client requested a brand film series to utilize four hours of shoot time with Shahid Kapoor.
Concept Note
With limited shoot time to work with, we needed something minimal. I wanted to encapsulate the brand’s authority and spotlight Shahid’s personality, while capturing the attention of the Beardo audience. Thus, ‘Leave It to the Experts’ was born.
Shahid would play both the student and the master in this series, in which he used physical comedy while giving out tips that would appeal to the target demographic. The aim of this video campaign was to position Beardo as the masters in men’s grooming.
Product Film Brief
The aim was to create a product film for Beardo Black Magic Temporary Hair Colour, using only stock and b-roll footage.
Creative Note
Since we were restricted in terms of footage, I employed wordplay, rhythm, intrigue, and visually striking stock clips to create a playful and memorable commercial.
Performance Motor Cars
30-second Audio Ad
Background
Performance Motor Cars is a used car dealership in Washington Courthouse, Ohio.
Brief
The client requested a humorous script to raise awareness for their business and highlight a few selected offerings. They wanted the spot to have the feel of the old Tom Stimus and Dusty Rhodes commercials.
Target Audience
Blue collar, small town population. Age group 18 to 65+ years.
script
VOICE DIRECTION:
Overly enthusiastic throughout.
VOICEOVER (MALE) - 1:
Wooo whee!
That’s a quality pre-loved car!
VOICE DIRECTION:
Salesy, fast-paced, and warm.
VOICEOVER (MALE) - 2:
Sure is! This is a twenty-seventeen Jaguar F-Pace thirty-five-T Premium, All-wheel Drive S-U-V. Priced at thirty-one-thousand.
VOICEOVER (MALE) - 1:
Wooo…
VOICEOVER (MALE) - 2:
Yes, and this is a twenty-thirteen Ford F-one-fifty SuperCrew, four-by-four. Going at twenty-two-thousand-five-hundred.
Call seven-four-oh, triple-three, seven-four-double-three, or visit Performance Motor Cars W-C-H dot com.
Get approved for great used cars in your budget.
VOICE DIRECTION:
Spoken after a brief pause.
VOICEOVER (MALE) - 2:
Go on.
VOICEOVER (MALE) - 1:
Wooo whee!
VOICEOVER (MALE) - 2:
Performance Motor Cars.
Brigade Group
2-minute Infomercial
Background
Brigade Group is one of India’s leading real estate developers, based in Bangalore, with operations in various major cities in South India.
Brief
The goal was to create a script to highlight the Brigade Opus commercial office property, utilizing pre-existing footage of the development site and interviews with Brigade Group leadership.
Target Audience
Business decision makers; potential renters.
Duke & Dame
30-second Audio Ad
Background
Duke & Dame is a spirit company based in Pembroke Pines, Florida. They produce salted caramel-flavored premium craft whiskey.
Brief
The client wanted a light-hearted spot, pushing the idea of “an award winning whiskey with a taste of home”. They also wanted to incorporate “Friendsgiving” or Thanksgiving and to highlight the brand experience as positive vibes, drinking with those you love.
Target Audience
Urban population, listeners of modern and classic hip-hop and R&B. Age group 18 to 54 years.
script
MUSIC BED:
Soft R&B plays in the background throughout.
SFX 0.50 SECONDS:
People talking, as if at a dinner party.
SFX 0.50 SECONDS:
A glass clinks three times.
VOICE DIRECTION:
Female, deep. Read with emphasized rhythm—almost like a song.
VOICEOVER (FEMALE):
I’m thankful for the food on my plate, the love in my heart, and the money in the bank. I’m thankful for my friends, my family, my kids, and my wife. Just look at all these beautiful people, ha! LORD, I’m so grateful for this life!
VOICE DIRECTION:
Male. Jovial.
VOICEOVER (MALE):
And I’m so grateful for this whiskey in my hand!
VOICE DIRECTION:
Enthusiastically inquisitive.
VOICEOVER (MALE):
What IS this caramel perfection?!
VOICE DIRECTION:
Matter-of-fact.
VOICEOVER (FEMALE):
That’s Duke and Dame Whiskey. Doesn’t it taste like home?
VOICEOVER (MALE):
Sure does.
ANNOUNCER:
Get your Duke and Dame whiskey at four-oh-one, Northwest, one-thirty-fourth Avenue, Pembroke Pines.
Duke and Dame.